
Setter connected proof of engagement to real-world access, giving brands a way to recognize the people who showed up early.
Product strategy, architecture, UX, partnerships
Identity, access, loyalty, commerce
a16z portfolio company
Concept → platform

A user likes, shares, or RSVPs to a drop, post, or event. This action signals intent to participate and starts a trust path between fan and creator/brand.
Behind the scenes, an NFT credential is issued, marking the user’s proof-of-intent.

When the event or product drop happens, users with RSVP credentials in their wallet can connect via Setter and unlock access to exclusive content, merch, tickets, or rewards.
No new sign-up. Just real fans proving they’re in.

Those who showed up early and proved intent now gain access, whether through a Shopify-integrated storefront, exclusive gated link, or token-enabled interaction.
No need to guess who’s real. The data’s already onchain.

























From RSVP to checkout in seconds.
Here’s a live demo of Setter’s wallet in action, used for a Converse Geo Forma Boot drop via Shopify.
Proof of Engagement, Not Just Ownership
In Web3, one of the biggest problems is knowing who really cares, who’s showing up, not just showing off.
Setter solves this with RSVP-to-Unlock, a flow that connects real-time engagement to real-world access.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.